Nat Edwards approached Nimbler with a dream. As a dietictan, her passion was to bring healthy eating to everyone! Nimbler Digital was charged with first completing a comprehensive business plan to ensure a totally strategic approach was taken during the birth of this online business.
After a large amount of market research, Nimbler Digital recommended a vibrant brand that was soon a reality.
The website, the heart and soul of the business, needed to be fully responsive with some serious grunt.
Refining the Brand
Nat is a marketers dream. Passionate, educated, attractive with more drive than a Massey Ferguson. The brand developed by Nimbler Digital was designed to translate from the consulting room to the subscription form.
Logo, brand elements, colour pallates and tone of voice were refined and soon the brand style guide was complete.
The Nat's Nutritious website not only had to be responsive, it needed to make a great deal of functionality seem easy to navigate and simple to use. Nimbler Digital developed a solution that included:
Food Blog (custom),Complete recipe directory (browse and search), Shopping list generator, Online meal plans,Fully responsive design, Membership system, Forums, Silverstripe CMS