Posters recreate the NJC vibe
The Newcastle Jockey Club trusted Nimbler Digital with a brief to refresh their brand to regenerate the iconic racing club and engage with a younger audience while still remaining a brand of which their more experienced members can be proud.
Without wholesale change, Nimbler Digital introduced a set of Corporate graphic elements that brought consistency to their communications while promoting vastly different event experiences at the Club on both race days and non-race days.
Annual Super-Events were promoted via themed event posters that generated both excitement and pride in the events. These were matched then with TV, Radio, Press, Social and Online Campaigns.
A look everyone is proud of
Older members loved the new look as much as a growing younger membership and attendance at this year’s events has been higher than in quite a few years.
Nimbler Digital even used its network to procure a new Mazda for the club to give away at the 2012 NJC Spring Carnival through a Social Media Campaign.