Content is the new marketing
Nimbler Digital creates unique content to generate traffic, engagement and sales growth. We use the best storytelling techniques combined with the latest digital technology to maximise your business results.
The bottom line is - we grow your business.
The Tech Stack (Tools)
From website design and functionality to integrated CRM and automation tools, your business can choose from thousands of tech products and platforms. Many of us choose a few but never quite get a handle on having them work well together.
Nimbler Digital is across most of them and assist our clients pare back and assemble the most appropriate tech stack for their market and their needs. This usually saves clients money right from the outset.
We then get to work with them to ensure the right tech stack is in place, integrated and used properly within their business.
“Outbound (or traditional) Marketing talks at your market, Inbound Marketing talks with them.”
It is the practice of attracting, engaging and converting new customers by creating the content that best assists them in solving their problems. This in tuen starts building a relationship with your brand.
At the heart of Inbound Marketing is your business’ relationship with its consumers. Inbound Marketing sees the value in your customer and wants to help them achieve their goal. It focuses on visibility through creating lasting and trustworthy connections and is entirely made up of organic leads.
Inbound Marketing can take one of three forms:
- Attracting: providing valuable information to your target consumer, establishing yourself as an expert with whom they wish to engage.
- Engaging: presenting solutions or insights that will aid in their success, creating a situation where they are more likely to buy from you.
- Delighting: offering help and support to achieve success within their purchase from you.
Each of these approaches can implement a variety of pull marketing methods including blogs, SEO, events, newsletters, educational articles, eBooks, videos, livestreams, social media posts and more. These methods appeal to consumers as they’re not using pushy selling tactics but rather giving the individual the choice to engage.
We at Nimbler Digital believe that Inbound Marketing can be incredibly powerful, as it has the ability to give your customer exactly what they need at the precise moment they begin looking.
Inbound Marketing strategies can be highly effective and Nimbler Digital is proud to assist as an Accredited Gold Hubspot Agency Partner.
Content Marketing Strategy
The phrase “Content is King” might be a bit overused, but it’s undeniably true. Content is what draws individuals to your business and Content Marketing is the method of strategising, creating, planning and measuring the success of your business’ content.
Everything you see on the internet is content in some form or another. While some are more glaringly obvious attempts at pushing content onto the masses, good Content Marketing centres your consumer in a way that feels natural.
Content Marketing isn’t new, but the strategy of auditing, planning, creating, scheduling and measuring content to foster online sales, nurture prospects and generate leads, is. Modern content marketing focuses on optimising content to serve the consumer as well as the business’ objectives in an integrated and measured way. Businesses without a strong Content Marketing strategy are limiting their potential for growth.
A good content strategy focuses on providing information-based, entertaining or educational content to your target demographic. Done successfully, it can build brand recognition, trust, lead generation, audience engagement and a stronger Search Engine performance.
Nimbler Digital produce and measure this successfully with our clients through 5 critical steps:
- Creating Personas
- Content Auditing
- Developing Content
- Distribution Plan
- Measuring Success
Content Marketing at its core should entertain, inform or offer solutions to your ideal consumer. Talk to one of our team to discuss your content and what it could be achieving for your business.
Video has become a fundamental part of any digital marketing strategy. It should no longer be just one piece of your marketing strategy, it should be central to your social campaigns and the content on your site. It should even be an essential part of your sales teams toolkits.
Video offers your audience an online breathing space where they are able to digest information and entertainment without being overwhelmed by walls of text. They can experience your brand’s ethos, how your product works and what differentiates you from your competitors.
Types of video can include:
- Product Reviews/Demos
- Sales calls
The popularity of video marketing has skyrocketed over the past few years, with 86% of businesses now using video as a marketing tool.*
Facebook, Instagram, LinkedIn, Snapchat and Tiktok have all integrated video into their interface. These videos can take the form of edited content, livestreamed content or short GIF clips.
Livestreaming, while already a popular medium, has experienced a surge in interest following the events of 2020. Universities, fitness platforms and even massive companies like Spotify have incorporated livestreaming into their social strategies as an option for those who can’t attend live events.
Nimbler Digital has a large team of creatives and techs working up our clients video resources. From simple social videos made regularly to increase audience to whole virtual events.
To talk about the hows and more importantly the why and whats of your video activity, give us a call for a free 20 minute chat about how easily and quickly results can be obtained with video as part of your plan.
Nothing we do at Nimber digital is done without some form of data analytics. Analytics refers to the data gathered in your marketing campaign that can assist in shedding light onto your consumer and their experiences, needs and wants.
Data analytics is crucial to all successful marketing campaigns. It can identify how a campaign is performing in terms of conversions and impressions. It can measure the outcome of your efforts and assist you in determining what you can change to aid your campaign performance.
From Google Analytics to Hotjar to Hubspot, our team is constantly training to make sure your content is:
- Created for the right audience
- Presented for the right audience
- Found by the right audience
- Downloaded and read by the right audience
- Causing engagement by the right audience
Nimbler Digital’s custom Monthly Reports are created for each client collating data from all Analytic collectors and presented in a way that all our clients know exactly what works ad what doesn’t.
All brands should utlise Social Media. Getting the platform, messaging, content and cadence right is a discipline that, when exercised with skill, can bring reliable results.
Businesses have the opportunity to increase brand awareness, nurture leads, boost conversions, learn from competitors and develop a relationship with consumers vie social media channels.
The digital landscape where businesses can interact with their ideal consumers is perhaps the most revolutionary development in marketing in decades. However, it is crucial to identify your target personas before diving into social media platforms.
Each social media platform performs for different customer segments.
Our team of writers, designers and videographers will work with your team to ensure both your strategy is optimised and your content (from idea to execution) achieves all your goals.
When you think of blogging you might consider it amongst outdated media like MySpace, but that couldn’t be further from reality. Modern blogging is a highly efficient element to incorporate into your content marketing strategy.
Blogging is an effective way of driving traffic to your website. Creating and updating content on your website, with keywords and backlinks, actually optimises it for search engines. When your valuable and informative content is shared amongst industry authorities it signals to Google that your site is trustworthy, which in turn boosts your ranking.
It can be particularly advantageous if your competitors aren’t blogging, as it can make your business the leader in its sector. If you can continuously create informative and relevant content for your ideal consumer, it will form the idea that your business is an authority figure.
On top of that, having regularly scheduled blogs can also take some pressure off your social media calendar. You can create posts based on what you covered in your most recent blog and redirect your audience to your site.
While social media can focus on instant results, blog posts can continue to drive traffic to your site long after they’ve been posted. Just like compound interest. Hubspot has identified that 1 in every 10 blog posts is a compounding blog post.
Nimbler Digital has an impressive track record of schieving long term traffic growth using blogging for clients. From surgeons to Strata management companies, the effect of a good bloguging strategy cannot be overstated.
To review your blogging strategy to maximise results contact the content team at Nimbler Digital for a free review and strategy discussion.